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Case Study: Sanditex's Online Success

Starting point

Sanditex was a local business who had started selling via their Facebook page (through Messenger) consistently and was doing great. However, business had boomed and they needed a professional hand to run their ad campaigns so they could focus on growing their business.

The Problem: They had previously worked with other agencies but did not receive personalized feedback and they lacked the level of attention that Sanditex’s very unique business model needed. They felt misunderstood by their providers. 

They also handled each of their platforms with different agencies and freelancers. This was causing missed opportunities and assets where under-utilized because of the lack of consistency or communication between departments.

The Challenge

After reviewing their ad accounts, we found many mistakes and areas of opportunity. Although they had lots of traffic to their website, it was barely converting. Their online customer service was also problematic: for the owner, the volume of tickets was hard to manage and it had become difficult to keep track of client conversations with sales agents. This was slowing down order processing times and reducing conversion rates. We came up with the following action plan, which was implemented gradually:

  • Re-design and launch ad campaigns
  • Improve their sales agent’s ability to respond fast and keep tab of their customers effectively.
  • Website re-design on Shopify for better customer experience and increased conversions
  • Original content creation for brand positioning and increase traffic.
  • Developed new sources of traffic: Pinterest and Youtube for cheaper leads

Services rendered:

  • Facebook Ads 
  • Google Ads (Display and Search)
  • Facebook and Instagram content creation and consulting
  • Branded content creation
  • Youtube Ads
  • Pinterest Ads
  • Website development (Shopify)
  • Ticketing service app integration and training

New Channels

Added Pinterest as a sales
channel

g

Website Results

25% avg. website returning
customer rate

Community

Big increase from 14k to 178k
followers on Facebook

USD average online tickets

%

website returning costumer rate

Average weekly orders online

Followers on facebook

What our clients say

 

“I highly recommend Mosaico Media if you’re looking for a dependable team with true talent an eye for detail, and for delivering above and beyond expectations.”

Nichole Rostad

Viasat Inc

“La producción y postproducción no dejaron de sorprenderme; el equipo, su expertice, su buena vibra. No podría reducir su talento al proceso de desarrollo del video.”

Natali Jiménez

Comunicación UTR.
 

“They were professional, dedicated to our vision and goals, flexible when needed, committed to capturing captivating stories, great guides throughout the process.”

Cameron Waterhouse

Viasat inc

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