PAID MEDIA

Boost your business

Looking to increase sales?

Need more prospects for your business?

Whether you are looking to increase sales for your e-commerce business or generate new leads for a service business, social media and search engine advertising will help you reach new customers and reinforce your brand experience along your customers’ journey.

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We’re experts in:

Facebook Ads

Facebook is the #1 platform to run paid ads, even to this day. While you can start your marketing efforts on any platform where your audience hangs out, Facebook provides reliability at reaching your audience at every step of the buyers’ journey. It’s the best place to start for brands with strong added value differentiators.

We create campaigns consistent with your brand’s voice that produce profitable ROI’s. Our core, proven-method is always adapting to the latest algorithm changes and privacy guidelines to ensure your campaigns run smoothly.

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Google Ads

You may have a brand new website, but if your business is not showing up when your clients are looking for you, it won’t make a difference to your bottom line. With a properly structured and carefully designed Google campaign, your business can reach thousands of customers looking for solutions like yours.

We design and implement campaigns across all Google networks, such as Search and Display, as well as Shopping and Performance Max. Through carefully designing winning copy and creative and balancing bidding strategies across the different platforms, we help our clients get more leads or sales and boost their business steadily and efficiently.

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Pinterest Ads

Do you sell a beautiful or visually appealing product? Is your service innovative and creative? Do you need more traffic to your blog? If your answer is yes, then Pinterest will be your new best friend. Home to a growing user base (60% female), Pinterest can help you reach new costumers that are looking for inspiration. Position yourself as their solution, in the right time, the right way and you’ll win your customers heart… through Pinterest.

We craft comprehensive and layered campaigns on Pinterest to get clients at a reliable cost per acquisition. We combine Pinterest’s search engine capabilities with interest based targeting to get incredible results for our clients.

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Youtube Ads

Youtube can provide a very powerful source of leads and sales if you leverage the power of video correctly. We love integrating a well structured Youtube campaign into our clients multi-channel marketing approach because we can tap into a non-saturated market to deliver great results.

There is a perceived high barrier of entry into Youtube marketing because of the complexity that creating a powerful and strategic Youtube commercial represents for most smaller companies. We use this to your advantage by reducing production costs and crafting a powerful, targeted message that will appeal to your ideal customers and turn them into clients.

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In this very moment, someone is looking for a solution just like yours.

Help them find you through paid ads.

Campaigns built around your needs

Our process

I. RESEARCH

Tell us about you. We need to know what your goals are with having an online presence, what your offer is and about your brand. With this information, we determine which are the most relevant platforms for your business and take advantage of them to drive you traffic.

II. STRATEGY

This is where we design our campaigns. Each platform we utilize has a unique algorithm that we accommodate to draft your campaigns around. In this stage, we work with your offer and our knowledge of these algorithms to determine how you will drive the maximum amount of results for the least amount of resources.

III. IMPLEMENTATION

We put our concepts to the test. In this stage, we determine which campaigns are performing well and scale them. This is the phase where we learn which of the concepts are getting engagement and works well with the algorithms. From here, we will generate data and feedback that allows us to keep moving in the right direction. Once a campaign has found success, we can go back to the concept development phase and begin another campaign.

Case Study: Sanditex's Online Success

Starting point

Sanditex was a local business who had started selling via their Facebook page (through Messenger) consistently and was doing great. However, business had boomed and they needed a professional hand to run their ad campaigns so they could focus on growing their business.

The Problem: They had previously worked with other agencies but did not receive personalized feedback and they lacked the level of attention that Sanditex’s very unique business model needed. They felt misunderstood by their providers.

They also handled each of their platforms with different agencies and freelancers. This was causing missed opportunities and assets where under-utilized because of the lack of consistency or communication between departments.

The Challenge

After reviewing their ad accounts, we found many mistakes and areas of opportunity. Although they had lots of traffic to their website, it was barely converting. Their online customer service was also problematic: for the owner, the volume of tickets was hard to manage and it had become difficult to keep track of client conversations with sales agents. This was slowing down order processing times and reducing conversion rates. We came up with the following action plan, which was implemented gradually:

Re-design and launch ad campaigns
Improve their sales agent’s ability to respond fast and keep tab of their customers effectively.
Website re-design on Shopify for better customer experience and increased conversions
Original content creation for brand positioning and increase traffic.
Developed new sources of traffic: Pinterest and Youtube for cheaper leads

Services rendered: